Turn the Page: Business Books that Inspire Me


In no particular order here are a list of books that represent WestSide Culture to me. Most of them are business books and some self-improvement, although I believe the two categories are interchangeable. 

What Should I do with my Life - Po Bronson 
I read this book just before I decided to start WestSide Culture. In it you'll read the stories of those who discovered their own passion and unique purpose in life. Many are well off, others are still finding their way. Definitely recommend. Inspiring. 

Highly Recommended: Buy this book now at Amazon!Steve Jobs - Walter Issacson
I am currently reading this. Steve Jobs was much crazier than I imagined him to be. He had what many referred to as the "Steve Jobs Reality Distortion Field", meaning he'd distort reality until it became what he wanted and needed at the present moment. True geniuses are often crazy, present company excluded. 

Tipping Point - Malcolm Gladwell
At a certain point some movements, ideas, advertising campaigns, and businesses tip. That is the Tipping Point. What makes some companies icons and others fail? Often it is just a few key people who make the difference.  

Outliers - Malcolm Gladwell
What really made people like professional hockey players, the Beatles and Bill Gates successful? They are outliers and cannot be put in the same bucket with others because of opportunities that were given to them.

Blink - Malcolm Gladwell
Our instincts are generally correct. We are much more effective at judging situations correctly and in a split second than when we take a ton of time and do research and analyze data.

Accidental Billionaires - The Social Network - Ben Mezrich
From Harvard to Stanford, Facebook expanded rapidly based on it's exclusivity, much like when a nightclub is impossible to get into. Mark Zuckerberg had an idea and a dream and nothing would stand in his way.

Bringing Down The House - 21 - Ben Mezrich
The true story behind the MIT Card Counting team portrayed in the movie 21. How a bunch of math geeks took Las Vegas by storm and brought casinos to their knees. 

Pour Your Heart Into It - Howard Schultz
Schultz's first book on Starbucks culture and business. This memoir gives insight into how to build your business based on passion, following your heart and hard work. Starbucks started with one store. It now has over 15,000 stores world-wide and is one of the most recognized brands across the globe.

Moneyball - Michael Lewis
How can a team near the bottom of Major League Baseball in payroll compete with the New York Yankees, Boston RedSox and Chicago Cubs, teams with payrolls over 4 times larger than theirs? This story of Billy Beane and the Oakland Athletics will show you. Warning: It just might inspire you to greatness.

The Big Short - Michael Lewis
What really happened to the American financial system and the mortgage crisis. Gordon Gecko, the character in the Wall Street movies, said, "Greed is good." Well, in this case, it wasn't.

Switch - Chip Heath and Dan Heath
How to change things when change is hard. 

The 4-Hour Workweek - Tim Ferriss
How can you live the life you've always dreamed of? How about working less? Like, a lot less. Ferriss shares with you how to redesign your lifestyle and do the things you really want to do. He calls it a Muse. I call it WestSide Culture.

A Whole New Mind - David Pink
The author discusses how as we continue to move towards a more creative, artistic society, those who have developed their right brain are in a unique position to capitalize on this momentum shift. Still using your logical, analytical left brain? That's okay, Pink will show you how to be more creative. 

DRiVE - David Pink 
In Pink's newest book, he picks up where Whole New Mind left off. As our society continues to move away from large corporations and towards more nible, quick, artistic businesses, the entire way we are managed changes. People are no longer simply motivated by a pay check and health benefits. It will take far more than that to keep an employee engaged, challenged, motivated and working hard.

Lay The Favorite: A Memoir of Gambling - Beth Raymer
A girl down on her luck and unsure of the direction of her life meets a sports gambler and former bookie. Raymer tells her story of working for one of the smartest gamblers in the business. From Vegas to Rio de Janeiro to offshore gaming sites in the Caribbean, what Raymer finds is herself and a life she never would have imagined.

The House Advantage - Jeffery Ma
Jeff Ma is the real life person behind Ben Mezrich's Bringing Down The House. In the book, it is Kevin Lewis. In the movie 21, it is Ben Campbell. In real life, it's Jeff Ma. After MIT and card counting, Ma took his math skills and started his own sports analytics consulting business, where he provides data for the San Francisco 49ers and Portland Trailblazers among other teams.

What I'll be reading next:

Onward - Howard Schultz
Fortune Magazine's Businessperson of the Year writes his second book, Onward, about saving Starbucks in a tough economy.

Paul Allen - Idea Man
The Co-Founder of Microsoft tells his story in this memoir. Allen now owns the Seattle Seahawks, the Portland Trailblazers and is a part-owner of the Seattle Sounders FC.

Delivering Happiness - Tony Hsieh
Vegas based company Zappos has a new breed of owner, Tony Hsieh. He is to Zappos what Mark Cuban is to the Dallas Mavericks.