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Entries in Disneyland (2)

Thursday
Dec082011

Don't give up: How to change the world

"Because the people who are crazy enough to think they can change the world, are the ones who do."
- Steve Jobs

We are living in a time of technological revolution, most of which is focused on questions like: How can our lives become easier? How can we change our culture? How can we change the world? Business leaders have asked these over the last ten years. And you know what? They've come up with a few good answers.

Let's change the way people shop.

I just went to Amazon to research a product for WestSide Culture. The Social Network movie, based on Facebook's early years, is $11.99 for Blu-Ray. The place I used to work (I'll go ahead and say it), Borders, used to sell that for $39.99. No wonder they are bankrupt. Even when Borders had the liquidation sale and Blu-Rays were 75% off, it was still cheaper to go to Amazon (no tax). Amazon changed the world. They changed they way we shop.

Let's change the way people pay for things.

Peter Thiel decided one day, wouldn't it be easier to have funds available online where all we need to do is click a single button to pay for items? It would eliminate filling out forms (maybe job application sites should take notice) and regurgitating the same information over and over again just to buy something. Hence, PayPal was born. Another company is making it easy to pay by credit card in person simply by swiping your card into a square plugged into a cellphone, laptop or tablet. That company, Square, was founded by Jack Dorsey, who also helped create Twitter. And speaking of Twitter...

Let's change the way people communicate.

Facebook and Twitter have forever changed who we talk to and how we communicate with them. Today, I was thinking, I should really see what so-and-so is up to. This is someone I haven't talked to in over ten years, still he was one of my best friends, so I looked him up on Facebook. In the old days, I would have needed to remember his parents' phone number (which I still have ingrained in my brain), call them up, if they even still live there and have the same land line (yes, I said land line), just to get so-and-so's number. Or hire a private investigator to track him down. 

Now we can see what almost everyone is up to simply by reading status updates or timelines or newsfeeds or insert catchy web jargon here. 

Let's change what people buy.

Apple one day said, no more buying CDs from music labels. Also, no more blank CDs, which were a result of people needing a place to store music after illegally downloading it from piracy sites. Apple gave us a place to buy music cheaper than the labels and a place to store it and play it. iTunes and the iPod changed the music industry. 

Additionally, why pay $10-$30 for a DVD movie you are only going to watch once at home? Just download it from iTunes for $4.99 and watch it on your TV, laptop, iPhone, iPad or iPod. 

Let's change the way people think.

Walt Disney was told his ideas would never work. He had a dream and was determined to make it happen, even after many failures. Imagine the world without Mickey Mouse, without Disneyland, without animation. Now the Disney organization is training other business leaders how to be more creative with the emergence of the Disney Institure, referred to sometimes as D'Think.

What I've learned from all of these companies and iconic leaders is never to give up. If you have a dream and are passionate about it, you can make it happen. It doesn't matter what others say. In the words of Walt Disney, "It's kind of fun to do the impossible."

What will you do today?

Thursday
Nov032011

Disney Institute: What You Can Learn From Disney

Credit to Mary Tsao of flickrFirst, a disclaimer: It would take far more than a blog post to tell you all you can learn from Disney. I'm giving you a brief overview. 

Control your brand. Go Google "Walt Disney" right now. Seriously, I want you to go do it so I can make my point. Did you go? Most of you probably didn't. Let's try again. Click here. I'm making this easy for you. The first 10 results are all 100% owned and ran by Disney. Granted, 1 of the 10 is an ad, but I bet you Disney has that ad running and optimized at top performance. How's your keyword campaign running?

Persevere. Walt Disney struggled finding work. He decided to start his own business. It failed. His second business went bankrupt so he moved it to Hollwood (ahem, WestSide). What do you think happened next? A $65 billion company was next.

Teach others. Disney is not afraid to show you how to run a business. Clearly they know a thing or two about quality service, brand loyalty and inspiring creativity. At Disney Institute they'll teach it to you. It will cost you. And likely be worth it.

Progress. Don't stay with the same old story. You need to make updates and get better. Take chances. Scroll down to see how Mickey evolves. 

Mickey: A little rough, but a good start.

The first official Mickey Mouse.

A recent version of Mickey.

Disney Corporate doesn't even need to use the body anymore.

Why not?