Voodoo Doughnut: The Magic is in the Hole

Written byTina-Maria Garcia; Portland, Oregon

Anyone anyone? Voodoo economics. Anyone?It’s a Sunday morning and I am having a craving for something sweet, something baked, and something chocolate. So I decided to head down to Voodoo Doughnut. 

Voodoo Doughnut was started by Kenneth “Cat Daddy” Pogson and Tres Shannon, two friends that wanted to start a business together. They somehow found their path taking them down doughnut lane. After learning about doughnuts in LA, they brought their skills and doughnut flare back to Portland where the opened the first Voodoo Doughnut shop. It’s a cool story and you can find out more by watching the documentary. Yes, there is a documentary about the creation of Voodoo Doughnut, check it out in the “About” section at voodoodoughnut.com

So what makes Voodoo Doughnut such a special doughnut shop? Maybe it’s the crazy names on the menus or maybe it’s the delightful flavor combinations. Or maybe, it’s just the experience of going into Voodoo doughnuts. There is almost always a line and as the customers come up to the counter you can hear the ooohs and ahhhs as they stare into the circling case of doughnuts, wondering which doughnut to choose. 

I approached the counter and joined the other customers at the case. As you stare into the case you see chocolate and vanilla, red and purple sprinkles, captain crunch and coco-puffs, Oreos and M&M’s and even a little Voodoo doughnut doll! I’m sure even the Voodoo regulars have a hard time deciding. One of the most coveted doughnuts is the “Bacon Maple Bar”. Nine times out of ten they are sold out. Today was my lucky day. Or maybe I should say my boyfriend’s, as that’s his favorite.

I mentioned above I was craving chocolate so I was thinking about going with an “Old Dirty Bastard” which is a doughnut topped with chocolate frosting, Oreo and peanut butter. I spied the “Triple Chocolate Penetration”, a chocolate doughnut with coco-puffs. Then, I saw the “Marshall Matters”, a doughnut topped with vanilla and M&M’s. With so many choices and so much indecision, I asked the Voodoo associate and she recommended the “Diablos Rex”, a chocolate doughnut with chocolate frosting and chocolate chips in the middle. I took the recommendation and left with a “Bacon Maple Bar” and a “Diablos Rex”.

So was I happy with my decision for the “Diablos Rex”? Oh yeah!  I’ve been thinking about that doughnut all week and can’t wait to have it again or maybe I’ll try the namesake “Voodoo Doughnut”, or maybe the “Portland Cream”…. Or maybe the Mango Tango” or…... 

Voodoo Doughnut has 3 locations, is cash only, and open 24 hours a day.