I know that I'm probably not reinventing the wheel here (one of my favorite corporate maxims from a previous life) and this has been discussed about several thousand times. I will make it several thousand and one times. Why? It's my site. Actually, that's not entirely true. It's your site. I am just the one who runs it.
Recently Howard Schultz was named Fortune Magazine's Business Person of the Year. Schultz is the CEO of Starbucks, a Seattle based company, which has led a revival over the last couple years, despite the economy being broken like a 1990's Mr Coffee machine. Starbucks stock is up 4x from what I bought it at in 2009. (I recently sold).
It's occurring at many of the independent coffee shops and drive-thrus. The ones that are not corporate giants like Peet's, Starbucks, Seattle's Best, Coffee Bean and Tully's.
It's the bikini counter culture, a name I just made up, because get it, they serve at a counter? No? Ok, I'll keep working on it. Please tip your waitress. And yes, they are well tipped. Babes, bikinis, baristas, and west coast coffee. What's not to like?
West Coast Binkini Baristas have sprung up (maybe wrong choice of words) all over Seattle. With names like "Peek A-Brew", "Grab n' Go", "Cowgirls Espresso", "Smokin' Hot Espresso", "Espresso Gone Wild" and "Java Girls", the owners of these establishments are creative and fun. Some of the owners are women, still of course, there are nay sayers out there. Always with the haters.
Who cares if the girls wear bikinis or stockings or lingerie or garter belts? Who cares if they dress like school girls and librarians and secretaries? I seem to remember a few places like Hooters and The Library where girls work and are scantily clad. Not to mention nightclubs and lounges where cocktail waitresses and bartenders wear practically nothing.
Let's face it sex sells. As discussed in Napoleon Hill's classic book, Think and Grow Rich, many of the most creative, successful people in the history of the United States have high sex drives and often came up with their best ideas when inspired and thinking about sex. What do you think Mark Zuckerberg, founder of Facebook, was thinking about when he came up with the idea for Facebook? Well, you don't have to guess because we know from Accidental Billionaries/Social Network, it was sex. He wanted to meet girls.
I have never been to one of these "bikini barista" coffee houses, although it is on my list. Something tells me when I go I'll feel inspired and creative, and leave not only with a cup of coffee, but also a smile.
Image courtesy of Smokin Hot Espresso.